The six weeks campaign will run until 9th April, 2017. 19th March, 2017 has been designated as Buy Malawi day. This is the birthday of Scottish Missionary Dr. David Livingstone.

Malawi products in the United Kingdom and Malawi Tourism are the main focus of the campaign designated to become an annual campaign is aimed at increasing awareness of Malawi products available in the UK and Malawi as a World Class Tourist destination.

Malawi products such as kilombero rice sold by Just Trading Scotland, Mzuzu Coffee by Traidcraft, Lost Malawi and Speedy Breakfast Tea by Rare Tea Company/Satemwa Tea, Crafts by Wool n Wood and Delights, Malawi Chisi Coffee by Artisan Roast, Malawian AAA Coffee by Luckie Beans, peanut butter, Salted cashew and peanuts, Chilli and lime peanuts and corn by Traidcraft and assorted direct finished products like Malawi Gin, Nali sauce and Linga Wine sold by Africanos World are all part of the campaign.

These products and Malawi Tourism are core of the campaign as they continue to support Malawi’s economic development through exports to the UK.

Various products from Malawi are on sale across the United Kingdom and those buying the products or booking a holiday have a chance to win an all-expenses-paid up holiday to Malawi.

To win, just buy a Malawi product of evidence of your holiday booking to Malawi, take a photo, share on social media tag #buymalawian2017 and #malawiinuk. Post your photo on www.buymalawian.org where people can vote for it and enter more details.

In Scotland, where the initiative was mooted, several events have been lined up including instore promotions, a Malawi product stall at Scottish Parliament, a Church networking event and a various tea parties.

During the campaign period, the Malawi High Commission will save Malawi tea, coffee and other available products to visitors at the Mission offices in London. Fridays will have kilombero rice tasting for those who wish to taste it.

The High Commission is proud of the Malawi Scotland Partnership, Just Trading Scotland, Malawi Travel Consortium, Rare Tea Company/Satemwa Tea, Kenya Airways, Club Makokola, the Department of Tourism in the Ministry of Industry, Trade and Tourism and all participating organisations and agencies for their keen interest to promote Malawi as an exporting nation and world class tourism destination.

Just Trading Scotland is a fair trade company and producer of Kilombero Rice which it distributes across the UK through shops like Co-Operative’s across Scotland, directly empowering thousands of farmers in Malawi. www.jts.co.uk

The High Commissioner Mr. Kenna Mphonda as part of the Buy Malawian campaign was hosted to Rare Tea tasting session in London. The Rare Tea Company is a premium tea company that has taken Malawi tea to become breakfast tea for top hotels such as Claridges in London and others in Amsterdam, Edinburgh and Los Angeles. The company also produces Lost Malawi tea which is sold across Waitrose shops in UK. http://www.rareteacompany.com

Malawi Travel Council is private sector driven group promoting Malawi as a tourist destination. The publish annual Best of Malawi Travel Guide and run www.malawitourism.com

Those wishing to join the campaign with Malawi products or services can contact the High Commission for further details.